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Pay-Per-Click vs. Organic SEO
If a search term is ranking #1 on Google’s first page, you can expect about 33% of search engine users to click on that result. (source: searchenginewatch.com)
Now, using Google’s Keyword planner and doing little math, let us dazzle you with a few numbers…
Let’s say you’re a plumbing service in New York, NY. Doing a little research, you’ll find the search term “plumber” has an average monthly search volume of 1,300 for the New York area. That may not seem like much, but consider the average AdWords bid for that term is a whopping $32.46 per click. So, take $32.46 and multiply by 1300 searches/month and you get $42,120 worth of clicks.
So, if you're sitting in the #1 organic spot for “plumbing service” in New York, they’ll get about 33% of those 1,300 clicks—that’s about 429 clicks. For your business to replicate the amount of traffic you'd receive at the #1 position, you’d need to spend close to $13,925/month using AdWords.
A #2 position would receive about 18% of the clicks—that’s a $7,595 value.
And a #3 position would net about 12% of the clicks—a $5,000 value…
These numbers should grab your attention as a small business owner. Especially if you are already running Google Adwords and your Organic listing is non-existent.
Get the long term effect of Organic Google Ranking using our proven methodology and techniques.
Call us now for that perfect SEO solution your local small business needs.
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